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Kate Curzon

Creative solutions for a digital world.

Experienced graphic and web design studio. Providing clients with strategic and visual design solutions to enable the promotion of products and services to strengthen their businesses and sales.

Design solutions that can be provided are corporate branding and visual identity, editorial design, illustration, web development and social media creative. Now developing products with accessibility features for assistive technologies, such as screen readers, and are AODA compliant (Accessibility for Ontarians with Disabilities Act).

Listening to a client’s needs is always a priority. Planning and research go hand and hand with the client’s end goals. Therefore, providing a finished product for marketing and customer needs.

 

EXPERTISE

Expertise and Portfolio

Here are samples of work that have been produced and designed for businesses in various industries. If you wish to see different samples of work, please click here to send me a note.

 

 

Click on the images below to see a larger image and view the project description.

BRANDING AND VISUAL IDENTITY
Image of Prodigy's website
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Prodigy Labs, refreshing a corporate brand

Prodigy Labs Inc., a professional services fintech company, refresh was to provide an overall update to corporate messaging and visual identity along with corporate documentation, business templates, website and event signage. The refresh was timed for a business event to promote the company’s new alliance with another business within the fintech industry.

Image of company Branding for Prodigy Labs
WEBSITE DESIGN AND CONTENT
Image of two women laughing
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Life Coach rebrand and website content update.

Elisabeth is a life coach with a client base and an active social media following. She wanted to update her brand and website to drive more traffic from her social media account to her website to increase business and provide her clients with more information about her services.

To achieve these goals, we updated the messaging and imagery to be client focused. Highlighting her coaching programs, training background and approachability along with the health benefits of hiring a life coach. This created a greater sense of trust for the clients and provided the life coach with greater visibility within her industry.

images of the new EM Coaching website
CORPORATE COMMUNICATIONS
Image newsletter design
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Corporate Communications

Many branding projects are corporate communications. Often creating a new visual identity and brand messaging. HubSpot, Mailchimp and Constant Contact are platforms I work on to provide consistent communications and customer journeys for marketing and sales. Below is an email campaign with customer journey for a webinar.

Imagery of newsletters and email for corporate communications.
ACCESSIBILITY AND AODA
Image of a two women signing
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AODA compliance for assistive technologies.

Accessibility for documentation and web is a part of my design process and conscious. Through the additions of various features to a source document or web code, this will make the document or web page easily read by screen readers and other assistive technologies.

For many of my client’s projects, accessibility features are added into the design of the document templates, such as PPT and RFP templates, therefore making things easier for the client and their customers.

Image of a pair of hands holding a globe.
CONTENT MARKETING
Image of a two women signing
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Content Marketing

Designing and animating graphics for digital marketing campaigns. Collaborating with an inhouse team, these are generally integrated into a full-scale marketing campaigns for an event or product promotion. All are AODA compliant and incorporate the organizations visual identity and messaging.

Digital advertising and video images.
ILLUSTRATION AND GRAPHICS
unique image sowing a keyboard with document icons coming out of it.
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Creating Unique Imagery for Unique Projects

Unique images for a specific event or promotion are often requested. They have always been needed for software companies, as their subjects and content are quite specific and many of the stock image libraries do not contain images that will work for projects.

Infographics and iconology are often requested to explain a company’s technology, product features or the business industry. Many of these infographics and icons are reused digitally for social media, presentations or in print for collateral for posters and tradeshow booth backdrops. Below are a few examples of imagery collages that I have created to illustrate software technology.

Illustration is my fun and I very much enjoy this aspect of my career.

Photoshop and photo collages

About Kate Curzon

Kate is a registered graphic designer and has a certificate in strategic copywriting for web. Her creative abilities have helped companies across different industries, such as health, enterprise software, financial, and surveying, or create a new brand and visual identity. She consciously designs and writes for accessibility to make sure everything is AODA compliant (Accessibility for Ontarians with Disabilities Act).

Her introverted nature makes her a perfect listener to your needs and requirements. Whether she works as an inhouse employee or has a freelance project, she builds partnerships with her customers to deliver a trusted message for the end user and customer.

When not at her laptop designing, you'll find Kate on a ski slope in winter, and cycling in summer. She is also a photographer and artist, who enjoys time creating in her studio.

Start a conversation with Kate today.

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