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KATE CURZON

Creative solutions for a digital world.

I am an experienced designer providing creative solutions in many areas of design. This includes, visual identity, editorial design, web development, illustration, project management and accessibility features for assistive technologies (AODA and WCAG). As a strategic thinker and planner, I see projects from concept through production to delivery of print and digital materials, all on budget.

I am a member of the The Association of Registered Graphic Designers.

 

PORTFOLIO

Design Expertise

As a creative person I enjoy creating solutions for both print and digital for my clients. During the last year I have added accessibility to my skill set in order to help my clients to become AODA compliant. Over the last few years I have been involved in many visual identity projects where brands are being refreshed or starting new in order to promote their business at a greater level within their industries.

Below are samples of design work that I have provided for businesses. If you wish to see more of my portfolio, please click here to contact me.

 

Click on the images below to see a larger image and view the project description.

PRODIGY LABS
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Prodigy Labs, rebranding and refreshing a corporate brand

Prodigy Labs Inc., a professional services fintech company, rebrand and refresh was to provide a new corporate brand and visual identity along with corporate documentation and business templates for employees. The rebrand was timed for a business event to promote the company’s new alliance with another business within the fintech industry.

This branding campaign included new corporate messaging, including mission and vision statements, tagline and corporate descriptions. From a visual identity perspective, I worked with an intermediate designer and web developer, and marketing writer to design and update messaging for a new website and event signage. The update of the corporate messaging included working with the company’s technical lead along with a marketing writer to ensure that the new messaging and content reflected the company’s technology advances and would appeal to the industry’s target audience.

Company Branding
REBRAND AND WEBSITE UPDATE
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Life Coach rebrand and website update, EM Coaching

Working with a life coach to update her brand and drive traffic to her website from her social media site. Also, to increase the coach’s professionalism in the life coaching industry and therefore providing clients with a greater sense of trust.

To achieve these goals, one of the quickest things we did was to update is the messaging on her web site to be client focused. Highlighting the coach’s programs, service offerings and approachability along with the health benefits of hiring a life coach.

Digital Corporate Newsletter And Email Templates
AD CAMPAIGNS AND SOCIAL MEDIA DESIGNS
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Advertising and Social Media Designs

Over the years, I have designed advertisements for both print and digital. Working with a writer, along with the messaging and graphics. The designs I have provided for advertising have been around the promotion of webinar presentation or product release.

Using either stock photography or custom photos, I spend a time in Photoshop working adjusting the image and then adding the messaging and or motions to create an end product of either a still image or an animated GIF file. All are posted to the web as series of animated GIFs. Shown on this page are a series of print ads for a product promotion and a series of animated Google ads for a webinar.

Ad Campaigns
COPYWRITING FOR ADVERTISING
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Copywriting and Design for a Pet Tracker Advertisement

To provide clients with both messaging and design, and therefore stronger web responses, I have added to my skill set by taking courses in web messaging or strategic copywriting for web.

In the advertisement below I wrote the copy based on content found on the product’s web site. The messaging I wrote for this advertisement, included headline, call-to-action and list for the product features and buyer guarantee. Designed for a full-page print ad and or for use in a social media text ad.

Print Collateral
WEBSITE DESIGN
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Website Design

The team for Adlib’s responsive site, a project manager, myself as graphic designer, two web developers and a copy writer, The important factors for the new site were; customer experience, mobility, UX/UI, site navigation and visual identity. We started with the UX/UI design, taking into consideration all aspects of customer’s interactions, learning needs, reading ease and primary call-to-action for each page. For the visual identity, promotion of Adlib’s new brand was paramount, adding the logo and new colour palette and establishing new line of corporate imagery to represent Adlib’s new visual identity. With Adlib’s site, various web page templates were designed for each section, and then coded by two web developers for use throughout the site.

The end result was not only a responsive web site, but also content and graphics from the site were re-used to enhance the overall visual identity and brand experience for the customer. Graphics were also reused in advertising and corporate presentations. Please visit The Adlib home page.

Adlib Web Site Design
CUSTOM IMAGES AND GRAPHICS
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Custom Images and Graphics

Custom images for a specific event or promotion are often requested. I have spent a lot of time creating unique imagery to suit a project. For the software companies, I have worked for, unique images were always needed as their subjects and content were quite specific and many of the stock imagery libraries did not contain an image that would work for the project.

Infographics and iconology, are often requested to explain a company’s technology, product features or the business industry. Many of these infographics and icons are reused digitally for social media, presentations or in print for collateral for posters and tradeshow booth backdrops.

Illustration is my fun and I very much enjoy this aspect of my career.

Photoshop and photo collages
CORPORATE MATERIALS
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Corporate Collateral

For many companies I have designed corporate collateral. Often designing and establishing a visual brand for the company while updating the content of such assets as brochures, presentation templates, pull up banners etc. I am very familiar with publication design and layout corporate collateral.

Print Collateral
EVENT GRAPHICS
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Promoting a brand in large scale format is always fun and an exciting design project. Using both imagery and illustrations to create unique back drops for any sized space. Many designs have been for both pop-up fabric backgrounds or pre-determined shelf scheme layouts. Using both photo imagery and illustrations I am able to create unique back drops for any sized space. Below are four both spaces, two shelf scheme and two fabric pop-up booths. Along with two vertical banners that were used for product promotion.

Tradeshow Graphics
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